Today I want to talk about that a little more.
I have written several times in my real life about how I dress, because I am somewhat of an outcast in our community. I wear short pants most of the time, even when it's snowing, I wear Aloha shirts about 50 percent of the time and I usually don't wear anything that qualifies as a shoe. In my world, it's not bad having the buzz of the old guys at the coffee shop talking about you. But one thing is for sure, when it comes to your product... You better bring it!
Unfortunately, many "Non Beer" types will likely dismiss many a brewer because of their outward appearance. Brewers tend to look more like an outlaw biker gang than savvy business types, but that is often just what brewers are and when it comes to their products, they definitely "BRING IT!"
|New Belgium is a Colorado brewery with an Eco-conscious business plan|
All of this is great because it helps serve and protect the environment. A worthy effort to be sure, and an issue that is paramount to many of their customers. But just as importantly to me, they are helping to control costs and keeping many of the expenses in-house! A wise business decision that helps to ensure that I will be able to keep enjoying LaFolie and Hoptober for years to come!
Keep up the good work brewers! You truly are "Good People!"