American Craft Brewers Set to Sizzle at
Summer Beer Events Worldwide

“Global
demand for American craft beer is at an all-time high, as evidenced by
small and independent brewers in the U.S. exporting their products to
new markets around the world at a growing rate,” said Bob Pease, chief
operating officer for the Brewers Association. “The full slate of
international beer events this summer provides an opportunity for our
EDP members to broaden exposure for their products while reinforcing
the Brewers Association’s role in craft beer education and promotion.”
From June 25-27, the BA EDP will participate at Brasil Brau,
the largest beer industry event in Brazil. In addition to exhibiting,
the EDP will oversee seminars on American craft beer with leading
sommelier associations in Sao Paulo. To round out the event, American
craft beer will be promoted at bars and restaurants throughout the
city. American craft beer export volume to Brazil increased 150% in 2012
over 2011, representing one of the U.S.’s strongest beer export
markets. From June 30-July 2, American craft brewers will have a
significant presence at the Summer Fancy Food Show, with 10 of its
members exhibiting in the event’s American craft brewer pavilion. The
show, which hosts exhibitors and products from over 50 countries,
represents a valuable opportunity for American craft brewers to gain
domestic and international exposure.
In August, EDP members will also be represented at the International Berlin Beer Festival and Great British Beer Festival
(GBBF). The Berlin event marks the EDP’s first foray into the German
market. An assortment of American craft beers will be displayed in a
U.S. craft brewer pavilion, giving consumers an opportunity to sample a
wide range of products, most of which they are not yet able to obtain
locally. At GBBF, American craft beers will be featured in the “Bières Sans Frontières – USA and Rest of World” section.
To round out the summer, the EDP returns to Germany in September for Drinktec,
one of the world’s leading trade shows for the beverage industry and
site of the prestigious European Beer Star awards. The BA will host a
booth at Drinktec showcasing the World Beer Cup® and American
craft brewers. At last year’s European Beer Star awards, 21 American
craft breweries took home 35 awards across 22 different categories.
In 2012, craft beer export volume increased by 72 percent valued at an estimated $49.1 million.
To learn more about the Brewers Association Export Development Program, visit BrewersAssociation.org.
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